Every number in BulkMetrik has its own meaning and limitations. This guide explains what each metric measures, where its data comes from, and how to read it to evaluate domains more accurately.
The core check shows BMR, DR, DA, PA, Spam Score, domain age, and server IP. The icon beside the domain name opens its registration summary. Backlinks and traffic estimates are additional dashboard analyses. Registration information adds context and does not raise or lower BMR.
BMR score (BulkMetrik Rating)
BMR is a single score from 0–100 that combines a domain’s quality metrics into one easy-to-read number, then converts it into 0–5 stars. Use BMR to shortlist candidates, then review individual metrics, content, and backlinks before making a decision.
BMR is calculated from a weighted combination of Domain Rating (DR), Domain Authority (DA), and Page Authority (PA), with Spam Score as a deduction factor. DR has the greatest weight in the BulkMetrik formula.
BMR applies score caps as Spam Score increases so that strong authority metrics are assessed alongside spam indicators. These caps are part of the BulkMetrik scoring method.
The base BMR formula is (DR × 0.40) + (DA × 0.35) + (PA × 0.25) − (Spam Score × 0.30). The result is rounded to a whole number within 0–100, then the following caps apply.
- Spam Score above 50 caps BMR at 15.
- Spam Score above 30 and up to 50 caps BMR at 35.
- Spam Score above 15 and up to 30 caps BMR at 55.
For example, DR 50, DA 60, PA 40, and Spam Score 5 produce a BMR of 50, or 2.5 stars. Stars are calculated as BMR ÷ 20, rounded to the nearest 0.5.
Score levels
These categories are BulkMetrik’s internal assessment ranges. Star counts follow the actual score within each range and do not guarantee domain quality or safety.
Domain authority metrics
A score from 0–100 that indicates the strength of the backlink profile of a domain compared with other domains in the Ahrefs database. DR is a relative measure and is most useful for comparisons.
A score from 1–100 that predicts a domain’s potential to rank in search results. Higher DA indicates greater potential authority.
DA is comparative — it is more useful for comparing domains than as an absolute number. A DA of 40 can be very strong in one niche and ordinary in another.
Similar to DA, but it measures the strength of one specific page, rather than the whole domain. Useful for assessing the ranking potential of a particular page, such as an article or landing page.
Quality & risk
Moz Spam Score indicates the percentage of sites with similar characteristics that Moz found had been penalized or banned by Google. Use it to guide further review, not as proof that the domain being checked has a penalty.
Pay attention to the direction of the scale. Unlike other metrics, with Spam Score lower is better. A lower score indicates fewer signals in the Moz model. It does not guarantee a problem-free domain.
Backlinks & traffic
Backlink analysis shows links from the provider dataset. Coverage depends on available data and feature limits. The list may not include every link to a domain.
Review the relevance and quality of linking pages, including page context, anchor text, and link targets. Backlink count alone is not enough to assess domain quality.
Backlink and referring-site counts summarize the rows available in the report, not every backlink on the web. The table shows source, anchor text, target, dofollow or nofollow type, Inlink Rank, a spam indicator, and first and last observation dates where available.
Inlink Rank is the score returned by the provider for the link source and should not be equated with DR. Dofollow and nofollow describe link classifications in the results, not guaranteed ranking effects. Observation dates show when the provider recorded a link, not necessarily when it was created. Learn about link attributes at Google Search Central.
An estimate of monthly visits from organic search, calculated by the data provider. This is not direct visit data from the website’s analytics.
Traffic is shown on the details page and does not affect the BMR score.
Domain identity
How long a domain has been registered, calculated from its official registration date. Age alone does not guarantee quality or search rankings. For subdomains, the age shown is that of the parent domain.
The IP address serving a domain when checked. Domains can share an IP through shared hosting or a CDN. A shared IP does not establish common ownership.
Domain registration status and details
Hover over the icon beside the domain name or tap it to open the summary. Registration status describes whether the domain is recorded by a registration service, not whether its website is active or valuable for SEO.
- Registered · red icon — The domain appears in registration records. Red means the name is registered, not that it is spam or a harmful website.
- Not registered · green icon — The lookup did not find the domain in registration records. Follow the registrar link in the summary to check ordering options. Final availability, requirements, and price are confirmed by the registrar.
- Registration unconfirmed · neutral icon — The service has not returned a conclusive answer. Access restrictions or an unavailable service can cause this. It does not mean the domain is available.
Information in the summary
- Registrar — The provider managing the domain registration. It is not necessarily the hosting provider.
- Registered since — The published registration date. A deleted domain that is registered again can have a new registration date.
- Expires — The registration expiry date in the latest available record, with days remaining. Example: 6 Dec 2026 (38 days left). The countdown changes with the service date in Asia/Jakarta. Passing this date does not automatically make a domain available to buy.
- Updated — The published date of a registration record change, not the date website content was updated.
- DNSSEC — DNS signing information reported by the registry. Signed indicates signing and unsigned indicates no signing. This is not a website security audit or an HTTPS certificate check.
- Registrant country — The country in the published registrant record. It is not the server IP location and may be unavailable.
- Nameservers — Nameservers listed for the domain’s DNS. Shared nameservers do not prove common ownership.
- Domain status — Codes describing the domain’s condition or management restrictions, such as a transfer lock. A domain can have several codes at once.
Examples of domain status codes
clientTransferProhibited— Transfer to another registrar is restricted.clientDeleteProhibited— Deletion of the registration is restricted.clientRenewProhibited— Renewal is restricted.clientUpdateProhibited— Changes to domain information are restricted.
Full code definitions are available in the ICANN domain status guide. For DNSSEC background, read the ISC DNSSEC explanation.
Not every extension publishes every detail. “Not publicly available” means that information is unavailable in the result, not zero. An available domain age or IP address does not replace confirmation of registration status.
Check dates and result periods
“Checked” shows when the status was obtained. Valid saved results appear immediately when the page reloads. “Check again” requests a registration update. If a waiting period applies, the button becomes available when the countdown ends. Results may remain unchanged until the registry publishes an update.
Results follow a shared seven-day period, not seven new days from each check. The summary shows when the next research period begins. After the period changes, fresh data is retrieved on your next check. If an update fails, a still-valid confirmed result may be shown as “Last confirmed result” with its original date.
Data sources
Metrics are retrieved through provider integrations, including intermediary services. Results may use valid stored data. Traffic figures are provider estimates, not direct website analytics.
Developer of DA, PA, and Spam Score metrics for domain analysis.
Developer of DR and a provider of backlink data and organic traffic estimates.
BulkMetrik calculates BMR from DR, DA, PA, and Spam Score. Results may use valid stored data. Update schedules and data coverage can lead to differences from the source service.
Registration status and details come from RDAP or WHOIS registration services for the relevant extension. Server IP comes from DNS. Unpublished or unconfirmed information is not filled in with guesses.
Metric methodology is documented in the Ahrefs DR guide and Moz Spam Score guide.
How to interpret metrics correctly
- Do not rely on a single number. Review authority metrics alongside spam indicators, content relevance, and backlink quality.
- Compare against competitors in the same niche, rather than domains in unrelated industries.
- Review domain history especially if it has expired or been registered again. Registration age does not always reflect website history.
- Check server IP addresses to identify matching addresses. Consider hosting or CDN use before drawing conclusions about relationships between domains.
- Use BMR as an initial filter, then investigate detailed metrics for the candidates that pass.
These metrics are assessment tools, not ranking guarantees. None of them are official Google metrics.